edited by Jolene Rae Harrington
We often get questions from stressed-out brides, worried about everything from receiving-line protocol to last-minute venue changes. We often turn to our trusted wedding professionals for the answers.
Dear Here Comes The Guide:
I just got engaged and I keep hearing about wedding dress trunk shows. What exactly is a “trunk show”? Is it worth going to one?
—Amanda, San Luis Obispo, CA
Amanda, looking for your dress is one of the most exciting parts of your wedding, and going to a trunk show can really ratchet up the excitement. According to bridal salon owner Lisa Litt of Lili Bridals in Tarzana, California, at a Trunk Show, “The designer or their representative brings his or her entire collection (yes, in trunks!), and provides personal consultations.”
Most salons usually only carry a handful of designs by a specific designer; at a trunk show, you’ll have a chance to browse all the looks of your favorite designer—sometimes even before they’re available in the boutiques. What’s more, at many trunk shows you’ll work one-on-one with a fashion expert, either the designer’s representative or the designer themselves. They’ll personally assess your figure and wedding style and recommend the best gowns from their collection. As Lisa explains, “They may suggest custom changes, and offer special pricing and incentives on orders placed during the show!”
Trunk shows remind me of how European aristocrats used to shop—privately. A couturier would present the season’s latest creations to the Duchess of this or the Countess of that, who would be advised on the most flattering ball gown. Think of a trunk show as your own princess moment.
Check out upcoming trunks shows at bridal salons near you on our Trunk Shows and Sample Sales calendar.
Click here to learn more about our recommended bridal salons.