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The White Flower Bridal Boutique

Wedding Dresses and Accessories
Main Office Location:
2525 5th Avenue
San Diego, California 92103
Phone: 619/501-1700
Service Area:

San Diego County

Services Offered

Finding your wedding dress should be a personalized, enjoyable and stress-free experience, right? That’s exactly what you’ll find at the White Flower, a service-oriented and thoroughly modern bridal boutique that has brides buzzing with compliments. Your private shopping experience may just be your favorite part of the wedding planning process! The White Flower has everything from wedding dresses and bridal jewelry, to floral hairpieces and veils. They are a flagship store for Justine M Couture accessories.

Other perks include:

  • Designer Exclusives
  • Bridal Trunk Shows
  • Personal consultation and styling

The White Flower is the highest rated bridal boutique in California on Yelp, and was named a “Top 50 Store in America” by Brides Magazine in 2016.

Questions and Answers

Courtney, tell us about the unique name of your shop.

I grew up in Hawaii on the island of Maui. My grandfather and later my father would give me a tiny Pikake flower on special occasions. I loved its beautiful, sweet jasmine-like fragrance, which symbolized strength, luck and success. When I fell in love, I wore the Pikake flower behind my left ear to show that I was “taken.” This was the inspiration for The White Flower Bridal Boutique.

What bridal designers do you carry?

We’ve got exclusives on top international designers like Essense of Australia and Martina Liana. We also carry Alvina Valenta, Augusta Jones, Allure Couture, Eve of Milady, Lea-Ann Belter, and the reasonably priced WTOO. Our couture gowns are crafted with the finest quality silks, French laces, rare Italian laces and Swarovski crystals while the fit and construction are superiorly styled. To top it off, White Flower also offers beautiful veils and headpieces by Justine M Couture.

Wow, that sure sounds glamorous. Are all your gowns very expensive?

Actually, we carry a range of price points, ranging $1,500-$6,000. Brides on a limited budget can shop our sample dresses starting at $600.

What else should a bride know about her White Flower shopping experience?

We’re committed to superior and cutting-edge service, and a very personalized experience. We want it to be relaxed and enjoyable so we offer a 1.5-hour appointment with only 3 brides in the boutique at a time. Each bride has her own large dressing room and reserved showroom area. Throughout the process, her own experienced bridal consultant will listen and guide her to the perfect gown.

About This Company

Housed in the luxurious Park Laurel building across from world-famous Balboa Park, White Flower is exceptional from the get-go. Firstly, for your private consultation you’ll share the boutique with just one other bride and your entourage. You’ll enjoy a huge dressing room and a private showroom. In this intimate setting, White Flower consultants listen and guide you towards your wedding gown vision in an atmosphere of beauty and calm. Committed to superior and cutting-edge service, White Flower also offers WiFi so that San Diego brides can share their gown shopping with friends or family from afar (which has evoked tears of joy on more than one occasion!)

The wedding dresses themselves are worth writing home about…White Flower has the San Diego area exclusive on top designers, including Eve of Milady, Allure Couture, Martina Liana, Essence of Australia, Alvina Valenta, Hayley Paige, Lea-Ann Belter, WTOO, Willoby by WTOO, Augusta Jones, Amy Kuschel and Astrid & Mercedes. Brides appreciate the range of price points, with most gowns costing $1,500-$6,000. (Also ask about White Flower’s sample dresses starting at just $600.)

According to a well-known bridal accessory designer, the secret to White Flower’s success is owner Courtney Cole: “She has an eye for style and is reliable, honest, sincere, patient and friendly.” Courtney also get raves from brides, who reveal that “Courtney was instantly warm and welcoming, offered valuable advice without being pushy and helped me stay within my budget.” Customer’s also praised the store’s “inviting atmosphere, show-stopping bridal gowns and all types of fun accessories.”

Once you’ve chosen “the dress,” Courtney will pop a bottle of champagne in your honor to help you celebrate your special moment—at this very special place.

The White Flower Bridal Boutique Covers These Areas:

  • Southern California
    • San Diego
  • And other areas by special arrangement.
(What's this?)
This is a list of the areas that The White Flower Bridal Boutique normally serves. However, be sure to ask them if they'll be able to work at your particular location.

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Wedding Vendors > Southern California > Wedding Dresses and Accessories