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Events of Distinction

Wedding Coordinator / Wedding Planner
Main Office Location:
By Appointment Only
San Francisco, Lake Tahoe and Los Angeles, California
Contact: Joyce Scardina Becker, CMP
Phone: 415/751-0211(SF)
530/563-6392 (Tahoe)
424/256-0277 (LA)

Service Area:

San Francisco Bay Area, Lake Tahoe, Wine Country, Carmel, Southern California, U.S. and worldwide. Destination wedding specialist.

Video by Jesse Morrow, Veil and Tie.

Services Offered

An award-winning wedding designer and author of a groundbreaking book on wedding planning, Joyce Scardina Becker uses over 25 years of nuptial experience to help couples create amazing celebrations.

When she’s not planning the perfect wedding for her clients, Joyce can be found hiking in the backcountry, paddleboarding across a lake, or skiing down a mountain. A former flight attendant, she’s traveled the world and has been to every continent.

Of course Joyce is a total pro at designing beautiful ballroom or winery weddings, but what she really loves are adventurous weddings with unexpected elements and dramatic details. At one wedding, she had a helicopter sweep away the bride and groom for their “grand exit.” At another, she devised a “reaching the highest pinnacle” theme for a couple that loved to hike and ski.

To put it simply, Joyce and her team have the expertise, experience and creativity to make even your wildest wedding ideas come to life. After an initial consultation, Events of Distinction will present you with a custom-designed proposal tailored to your specific needs and wishes.

For more info about their services, please contact Joyce! 

Questions and Answers

What 3 words best describe your work?

You-nique. So-fun-sticated. Marvel-icious. (I love to create all kinds of pretty things, including new words.)

Tell us about your company name.

I could have taken the easy way out by simply naming my company after myself, but I absolutely did not want to have the business sound like it was all about me. Instead, I wanted to choose a name that would effectively represent what I am always striving to create for my clients. When I put the words “Events of Distinction” together, they just seemed to fit like my favorite pair of shoes.

Why should someone hire you?

Because I literally wrote the book on how to plan the perfect wedding. (Countdown to Your Perfect Wedding received an award from the International Special Events Society for “Best Industry Contribution.”)

Do you specialize in a particular type of wedding?

I have planned weddings for couples with all types of religious and ethnic backgrounds, as well as same-sex couples, so I wouldn’t say I have a particular specialty. But there is one type of wedding that I especially enjoy now that I have a studio location in the Lake Tahoe area. I call them “Thrill-seeking Celebrations.” At this kind of destination wedding, guests are invited to experience some of Tahoe’s fabulous outdoor activities, such as backcountry hiking, mountain biking or paddleboarding. By participating in these activities together, guests develop a greater feeling of camaraderie with each other, which in turn, makes the wedding celebration more enjoyable for everyone.

What are the common misconceptions about your services?

By far, the most common misconception is that a Wedding Planner can just show up on the “Day Of” a couple’s wedding and somehow provide a useful service. (If you were hit with a lawsuit, would you try to save money by telling your lawyer to just show up in court on the “Day Of” your trial?) When I helped start the Wedding Industry Professionals Association (WIPA), one of our first actions was to develop a Position Paper, recommending that the term “Day Of” be eliminated from the vocabulary of wedding professionals.

What drew you to this field/how did you get started?

At the tender age of six, I had the honor of being a Flower Girl when my oldest sister got married. During the reception, as I witnessed champagne flowing from fountains, dramatic ice sculptures embellishing the buffets, and bridesmaids dancing the night away in Audrey Hepburn styled satin dresses, I was totally awestruck and hooked for life. That day, I had the privilege of being inspired by the work of Miss Lauretta Parker, also known as “The Wedding Secretary,” because my mother had the fortuitous brilliance of hiring the very first wedding planner in San Francisco.

What are some sources of inspiration or influences on your work?

My clients are always my greatest source of inspiration, because I am constantly working to create a wedding design that truly reflects who they are as a couple. The secret to developing a “trendy” wedding design does not come from following the latest social media posts, but instead it comes from successfully capturing the couple’s unique personalities.

What is the best advice you give a couple when planning their wedding?

I have four tips that I think are really important:
1. Consider the needs of your guests. With every major decision – the wedding location, the date, the music, etc. – stop and think about what will be most appreciated by your guests.
2. Hire the best professionals you can afford. This is one of the most important days of your life, and you want to have a lifetime of fond memories afterwards.
3. If your budget is limited, the easiest way to reduce costs is to invite fewer guests. Food and beverage is typically the biggest cost item for weddings, and that cost is directly related to the number of guests you invite. Besides, if you have a smaller, more intimate gathering for your wedding, you’ll be able to spend more quality time with each of your guests.
4. Remember that you set the tone on your wedding day. If you want all your guests to be dancing the night away, then you need to be out there on the dance floor. Your guests will follow your lead throughout the day, and if you set out to have a fabulous time at your wedding, so will everyone else.

If you could have any superpower on the job, what would it be?

To clone myself so I could be in several places at once. On the wedding day, the Planner needs to oversee activities taking place in many locations – the bridal party’s gathering for hair & makeup, hotels where guests are being picked up and transported to the wedding, the ceremony site, the cocktail area, and the dinner and dancing locations. Since I haven’t figured out how to clone myself, I bring a strong support team to every wedding, so that everything is covered and nothing is left to chance.

What extracurricular activities do you enjoy?

When I have “down time,” I like to get outdoors, far far away from my studio… and go kayaking, hiking, windsurfing, biking, paddleboarding (or in the wintertime, skiing). Getting a good workout from these activities is not only beneficial to me, but also my clients. In order to be an effective Wedding Planner, I have to be in great shape, because on the day of a wedding, I am constantly on the move to ensure that everything is running smoothly. Overall, I am on my feet for about 12-14 hours, so it’s essential that I’m in top physical condition.

About This Company

Joyce Scardina Becker is the founder of the Tahoe Wedding Industry Group (TWIG). She explains, "The mission of TWIG is to raise industry standards by providing our valued wedding couples with the highest quality of services and products, and by actively supporting our community in the North Lake Tahoe area." If you’re getting married in North Lake Tahoe, you must check out their website:

Events of Distinction Covers These Areas:

  • Northern California
    • East Bay
    • Lake Tahoe
    • Monterey and Carmel
    • Napa and Sonoma Wine Country
    • North Bay / Marin
    • North Coast / Mendocino
    • Peninsula
    • San Francisco
    • Santa Cruz
    • South Bay / San Jose
    • Tri-Valley and Livermore Wine Country
  • And other areas by special arrangement.
(What's this?)
This is a list of the areas that Events of Distinction normally serves. However, be sure to ask them if they'll be able to work at your particular location.

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