Download our Wedding Checklist

Shelli Armstrong Events and Design

Wedding Coordinator / Wedding Planner
Main Office Location:
790 West Shaw Avenue, Suite 256
Fresno, California 93704
Contact: Shelli Armstrong
Phone: 559/905-1085
Service Area:

Central California

Services Offered

Where are you in the wedding planning process? Have all your vendors and need to pull it together? Have a lot of ideas, but need to refine and find great vendors? Have no idea how to start or how to stay on budget? Wherever you are, Shelli Armstrong Events makes it happen.

Shelli listens and customizes service packages for each event. No two events are the same. She’s very creative and knowledgeable about event design, so her insight and expert ideas will bring your vision to reality—in a personalized event that runs smoothly, stays on budget, and exceeds your expectations. Shelli has just the mix you need in a coordinator: inspired and practical, kind and efficient, resourceful and fresh. She hits a home run each time.

Services offered for weddings, showers, and other social or corporate events:

  • Full-service event design, planning, coordination and production
  • Event month consulting
  • Custom planning services
  • Destination event planning
  • A la carte consultations, design, or planning


Questions and Answers

What 3 words best describe your work?

Quality. Thorough. Personal.

Tell us about your company name.

I rebranded in 2013 and decided that using my name was a solid way for a fresh new beginning.

Why should someone hire you?

Not only do I care about each event I create, I care about the client as an individual. I take an enormous amount of pride in the fact that I run my business with a heavy base of principles, integrity and honesty. By creating that solid base, I'm allowed to really focus on the clients needs, and not what benefits I will receive. Even though I believe that I can always learn more, I feel that the years of experience and the number of events that I have worked give me the knowledge needed to help any client with any event.

What are the common misconceptions about your services?

Many people can't see the value of a professional coordinator/designer/planner because there is not a tangible product that goes along with it. This can be true if you don't hire the right person; someone without the experience or knowledge and training. Many people still can't understand that this is an actual business, but it is!! So yes, I do charge a fee for my time and services.

What drew you to this field/how did you get started?

I started coordinating and planning events while still in high school. I was voted the "Commissioner of Social Affairs" as a freshman and found that I had a knack for organizing and planning. I enjoyed what I was doing and loved that I could be involved with something without having to be in a spotlight. There are so many pieces to an event and I am still drawn to the challenge.

What are some sources of inspiration or influences on your work?

I try to listen to the clients and find out who they are and what is special or meaningful to them individually and as a couple. Using creative vendors can add to your design in very positive ways! There are also the typical books and blogs and social media outlets that are filled with inspirations; however, many are unobtainable by the average bride, so I try to stay clear of using them too much. I love looking outside the box and figuring out how to tweak anything that is normal or expected. Of course not every client is comfortable with this, but I have to try!!

Tell us about a favorite, unusual or very interesting moment at a wedding:

My favorite part of any wedding is seeing a family who loves each other unconditionally. Believe me, it's not something you see at every wedding and that to me is very sad. Watching the bond between mother and daughter as the wedding dress goes on and seeing the look on mother's face as she sees her baby girl grow up instantly in front of her eyes—priceless. Seeing the Father-Daughter dance take place and watch the father as the realization and emotion hits that this is his little girl and this is "his" last dance with her, gets me every time.

My actual favorite moments include:

Brother of the bride telling the groom that he loves him and calling him brother right before the ceremony—the entire family cleared out a box of Kleenex in 30 seconds!

A bride got up on stage with the band and sang one of her and her dad's favorite songs from start to finish—and she wasn't a trained vocalist, but it was absolutely perfect!!!

As for unusual moments—well, confidentiality is part of what makes me good!! Haha!! HOWEVER, I have seen guests start eating from the buffet during the first dance—without a plate! They just stood there picking items they wanted and eating as they went along the buffet. It was horrible! I have also seen some cultural events that prepare food in an unusual way that I am not accustomed to. Needless to say, I bring my own snacks to events!! I've also experienced a drunk wait staff who came at me with a champagne bottle! I was more upset that he could have wasted a perfectly good bottle of bubbly!!

What makes a wedding memorable for you?

Love and culture! The party part is fun, I'm all for that! But knowing that there is something so strong behind it all is amazing!

What have weddings taught you?

To be patient. To be selfless. To appreciate family and traditions.

What is the best advice you give a couple when planning their wedding?

I tell them to expect to disagree on many things, but that's ok. This is the start to a compromising relationship! I also tell the groom that he'll get his girl back after the wedding when she's not in "bride" mode. Another big one is letting them know that they can't control everything! If a bride and groom are not realistic, then they are setting themselves up for disappointment.

If you could have any superpower on the job, what would it be?

To control time and weather!

What are 3 words that describe your personality?

Intuitive. Thoughtful. Sassy.

What's your favorite quote?

I have two:
"All our dreams can come true—if we have the courage to pursue them."— Walt Disney
"The difference between ordinary and extraordinary is that little extra." —Jimmy Johnson

What's your favorite marriage advice?

Focus on the things you love and not at the things that drive you crazy!

Extracurricular activities:

Snowboarding, traveling, attending my children's sporting and dance events.

If you weren't in your current profession, what would you do instead?

Maybe a travel agent or a stay-at-home mom. I honestly can't see myself doing anything else!

What's your favorite way to wind down after a hard day?

You obviously haven't met me! Haha! I actually like to come home from a long event and sit with my feet in the pool and reflect on the event. On a day-to-day basis, I will snuggle up with my kids and just listen to them talk.

What are some of your favorite places to eat—either everyday spots or special occasion splurges?

I eat at Wassabi (Sushi Restaurant) as least 2 to 3 times a week! It's walking distance from my office and I love their lunch specials!! As for the occasional splurge, well, it generally only happens when I'm out of town, so I like to find where the locals go!

Shelli Armstrong Events and Design Covers These Areas:

  • Central California
    • Central Coast Beach Area and San Luis Obispo
    • Fresno Bakersfield and Central Valley
    • Paso Robles and the Central Coast Wine Country
    • Santa Barbara Wine Country
  • And other areas by special arrangement.
(What's this?)
This is a list of the areas that Shelli Armstrong Events and Design normally serves. However, be sure to ask them if they'll be able to work at your particular location.

Download our Wedding Checklist

Wedding Vendors > Central California > Coordinator / Wedding Planner