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The White Flower Bridal Boutique

Wedding Dresses and Accessories
Main Office Location:
2525 5th Avenue
San Diego, California 92103


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Service Area:

San Diego County


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You Need To Know...
Vendor Type { Wedding Dresses and Accessories }
Company Founded { 2009 }

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Services Offered

Finding your wedding dress should be a personalized, enjoyable and stress-free experience, right? That’s exactly what you’ll find at the White Flower, a service-oriented and thoroughly modern bridal boutique that has brides buzzing with compliments. Your private shopping experience may just be your favorite part of the wedding planning process! The White Flower has everything from wedding dresses and bridal jewelry, to floral hairpieces, veils and even bedazzled bridal tanks. Other perks include:

  • Designer Exclusives
  • Bridal Trunk Shows
  • Complimentary WiFi and Skype
  • Personal consultation and styling

Questions and Answers

Courtney, tell us about the unique name of your shop.

I grew up in Hawaii on the island of Maui. My grandfather and later my father would give me a tiny Pikake flower on special occasions. I loved its beautiful, sweet jasmine-like fragrance, which symbolized strength, luck and success. When I fell in love, I wore the Pikake flower behind my left ear to show that I was “taken.” This was the inspiration for The White Flower Bridal Boutique.

What bridal designers do you carry?

We’ve got exclusives on top international designers like Essense of Australia, Martina Liana, St. Pucchi and St. Patrick Barcelona. We also carry Alvina Valenta, Augusta Jones, Lea-Ann Belter, and the reasonably priced WTOO. Our couture gowns are crafted with the finest quality silks, French laces, rare Italian laces and Swarovski crystals while the fit and construction are superiorly styled. To top it off, White Flower also offers beautiful veils and headpieces by Justine M Couture.

Wow, that sure sounds glamorous. Are all your gowns very expensive?

Actually, we carry a range of price points, ranging $1,300-$15,000. Brides on a limited budget can shop our sample dresses starting at $600.

We understand you’ve integrated technology into your salon. Tell us about it!

We’re proud to be the first So Cal bridal salon to offer WiFi, and many brides use video to share in the joy of finding the perfect dress with their family and friends far away.

What else should a bride know about her White Flower shopping experience?

We’re committed to superior and cutting-edge service, and a very personalized experience. We want it to be relaxed and enjoyable so we offer a 2-hour appointment with only 2 brides in the boutique at a time. Each bride has her own large dressing room and reserved showroom area. Throughout the process, her own experienced bridal consultant will listen and guide her to the perfect gown.

About This Company

Housed in the luxurious Park Laurel building across from world-famous Balboa Park, White Flower is exceptional from the get-go. Firstly, for your private consultation you’ll share the boutique with just one other bride and your entourage. You’ll enjoy a huge dressing room and a private showroom. In this intimate setting, White Flower consultants listen and guide you towards your wedding gown vision in an atmosphere of beauty and calm. Committed to superior and cutting-edge service, White Flower is the first bridal salon to offer WiFi, so that San Diego brides can share their gown shopping with friends or family from afar (which has evoked tears of joy on more than one occasion!)

The wedding dresses themselves are worth writing home about…White Flower has the San Diego area exclusive on top international designers, including St. Patrick Barcelona, Essense of Australia, Alvina Valenta, Augusta Jones, Eve of Milady, Martina Liana and Lea-Ann Belter. Brides appreciate the range of price points, with most gowns costing $1,300-$7,000. (Also ask about White Flower’s sample dresses starting at just $600.)

According to a well-known bridal accessory designer, the secret to White Flower’s success is owner Courtney Cole: “She has an eye for style and is reliable, honest, sincere, patient and friendly.” Courtney also get raves from brides, who reveal that “Courtney was instantly warm and welcoming, offered valuable advice without being pushy and helped me stay within my budget.” Customer’s also praised the store’s “inviting atmosphere, show-stopping bridal gowns and all types of fun accessories.”

Once you’ve chosen “the dress,” Courtney will pop a bottle of champagne in your honor to help you celebrate your special moment—at this very special place.

The White Flower Bridal Boutique Covers These Areas:

Southern California
  - San Diego
  - And other areas by special arrangement.

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Bride Reviews

“Courtney was instantly warm and welcoming. She did an amazing job of listening to what I was looking for in a dress and giving me feedback when I needed it. She offered valuable advice when I needed it without trying to push her opinions on me.”

“From the moment we walked into the boutique, my guests and I felt so comfortable. We were offered water and refreshments and just enjoyed the atmosphere of the salon. I love that you get the whole boutique to yourself. It turns dress shopping into a real experience.”

“The salon has a variety of different gowns; everything from simple yet elegant A-line dresses to exquisite and detailed princess gowns. One of Courtney’s most wonderful characteristics is her willingness to find the perfect dress for every bride.”

“Once I chose ‘the dress,’ Courtney popped the champagne and let me dance around the store for as long as I wanted.  Everyone was so impressed with the store and my parents literally talked about the experience for weeks.”

“Courtney made sure to stay within my budget. She was flexible and understanding and made it easy for me to purchase the dress of my dreams without breaking the bank!”

“My experience with The White Flower was hands-down the best experience of my wedding planning process.”

“Courtney is just a gem and I feel blessed to have found her store and worked with her.”

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