Wedding Coordinator / Planner
Main Office Location:
By Appointment Only
Los Angeles, California
Southern California and beyond. Sterling Engagements will also travel for your destination wedding within the United States and internationally, too!
Here Comes The Guide brides: Receive a complimentary bridal gift when you book planning services with Sterling Engagements! Please call for further information.
A Sterling Engagement is not your run-of-the-mill event—it’s both modern and timeless, vintage yet chic, beautifully designed and bursting with color and texture. From full-service event planning to day-of event management, Sterling Engagements prides themselves on their keen attention to detail, flawless execution, and professional yet personal service. But with every event they do, their goal remains constant—to get to that “Aha!” moment; where every detail comes together and suddenly your vision has been transformed into an astonishing reality.
After an initial consultation, they are able to customize their services based on an assessment of your needs, tailoring a package specifically for you. In addition to wedding ceremonies and receptions, Sterling Engagements also offers planning services for:
Detailed. Personal. Creative.
My father passed away in 2002 and I started my company 3 years later. My mother always told me I carried my father's legacy—and I wanted to honor him. His nickname was Sterling; so including that within my company name seemed like a natural fit. For about 3 weeks I'd think to myself, 'Sterling Events', 'Sterling Weddings', Sterling everything... Sterling Engagements came to me one day and I just loved the way it flowed, so it stuck and I've never looked back.
Because I'm fabulous! I'm absolutely meticulous, detail oriented, love to design, have a true passion for making my client's day perfect and ultimately really care about each and every event I produce.
That people don't need a planner or hiring a planner is a luxury. I believe everyone deserves to feel extra special on their day, whether it's a big wedding or small, and it's definitely not just a luxury anymore—it's truly become a necessity. Our services allow our clients to enjoy their day stress-free and it goes by so fast I would never want them to miss a moment because they're worrying about something we can handle!
I started with an internship in college and fell in love instantly. I'm a hopeless romantic and it just seemed too good to be true. Once I started I really could not stop. With each event I worked, I was anxiously waiting to work the next one.
I'm inspired daily. Sometimes by nature, sometimes through fashion or architecture, sometimes by my clients, and oftentimes it could be over the most random thing, like a store window display or even the way an entrée is presented in a restaurant.
Favorite moment at a wedding was the very first time I saw a first look. It was incredible. I cried in the corner as I watched and have been a huge fan of this moment ever since. I was originally against seeing the groom prior and now I've done a complete flip—the emotion captured in photographs during that moment is extraordinary!
The experience I help create for my brides and grooms, their families and the guests. It's so special and I love making the experience everything my clients dreamed of and really more!
How to survive on your feet for 16 hours and still not get sick of it! The more weddings I do, the more I want to do. It never gets old!
To breathe, take each and every moment in all the time and consistently communicate. Always remember why you are here and how you got to this point; your love.
The power to be in multiple places at once for sure! I'd love to be able to overlook everything. Unfortunately I cannot; however, I do have the Sterling team and our girls are pretty incredible in supporting me in each event we produce.
Vivacious. Dedicated. Sensitive.
Books would probably be The Great Gatsby or Fahrenheit 451, although I do enjoy anything by Sophie Kinsella. Movie is definitely Pretty Woman, How to Lose a Guy in 10 Days and Notting Hill. Work of art would probably be Starry Night, although I love all art.
That's tough, I love so many. Probably the saying that "Everything happens for a reason" and "What's meant to be, will be."
Never go to bed angry, and always say I love you—morning, noon and night!
Cooking, entertaining, my dogs, volunteering and spending time with family.
I'd love to own a restaurant, love to be in PR, would have loved to go to Law School. I also really want a boutique someday. I'd be a great shopper to stock it with everything fun.
Comfy clothes, a glass of wine and any TV drama that I can get lost in.
I have the most amazing dogs ever. They were both rescued and are so special to me. Jackson was my first dog on my own, a Puggle. Kalle is a shepherd mix that loves to love!
I love the Cheesecake Factory, Marmalade Café and Maestro's. I'm a big fish eater so Midori Sushi is another favorite.
- Los Angeles
- Orange County
- Palm Springs / Palm Desert
- San Diego
- San Fernando Valley
- Santa Barbara
- And other areas by special arrangement.
“Alex is just a really down-to-earth, kind person who listens with open ears and who is a calming force on your wedding day.”
“Alexandra literally made my dreams I had for my wedding day come true.”
“Sterling Engagements went above and beyond what we contracted for. I would recommend Sterling Engagements to ANYONE…with absolutely NO hesitation!”
“I felt like Alex was my friend or sister helping me plan my wedding.”
“My husband and I enjoyed the wedding planning process and our wedding day because Sterling Engagements took care of the details.”
“Alex always had a great idea or solution to any issues that arose.”
“Alexandra and her team were helpful, they listened to what we wanted, and delivered.”
“I was very pleased that Alexandra helped us stay within our budget and still delivered a stunning wedding and reception.”
“I loved the vendors Alexandra referred us to meet. From linens, to the venue, to flowers, and the cake, I was VERY pleased.”
“Alex is down to earth, sweet and has the clients best interest at heart at all times.”
“From being on time for every meeting to making sure every last detail was in place at the event, I couldn’t have asked for more.”