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Elsa Vera Productions

Wedding Coordinator / Planner
Main Office Location:
By Appointment Only
Santa Rosa, California

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Service Area:

Wine Country and Greater San Francisco Bay Area

You Need To Know...
Vendor Type { Coordinator / Wedding Planner }
Company Founded { 1998 }

Services Offered

Unique, creative, one-of-a-kind—wedding planning at its best!

  • Full planning
  • Day-of coordination
  • Week-of coordination
  • Month-of coordination
  • A la carte services
  • DIY bride assistance


Questions and Answers

What 3 words best describe your work?

Exquisite. Detailed. Creative.

Why should someone hire you?

Anyone can help you select linen colors, but to be able to walk in on the wedding day and pull together all of the different vendors to create one seamless team for the couple and their guests? That comes from experience. And to do it all with a calm and soothing nature—magic!

How important is experience?

I think it is the most important thing. Just because a bride has planned her own spectacular wedding, doesn't mean (even after taking courses) that she'll be a good planner. There are a lot of not-so-pretty things that need to get done sometimes, and you don't always get to pick and choose to just do the 'fun stuff.'

What are the common misconceptions about your services?

Some think that wedding planning is all fluff. Yes, we make things pretty, but I keep an eye on your budget, oversee the contracts, and make sure you're getting all that you've paid for, too.

What drew you to this field/how did you get started?

I began by doing hair and make up for weddings, and while on-site (for touch-ups) I would help out wherever I could. So after traveling for a few years, I came home, and all my experience made this a natural fit.

What are some sources of inspiration or influences on your work?

The bride. The groom. The couple. Each wedding reflects them and their families—not me and what I want to do. I can do something 100 times, or for the first time—its always the first time for them.

What makes a wedding memorable for you?

There are 3 things that can still bring me to tears: the moment the bride steps onto the aisle; the vows; and the toasts—especially from the father of the bride. These are such personal moments and I am truly honored to be a witness to them.

What have weddings taught you?

The joy friends and family share with the couple on their wedding day is universal. It doesn't matter what culture, economics, or education—they are there because they love them.

What is the best advice you give a couple when planning their wedding?

Ha! Saved for my couples only.

What are 3 words that describe your personality?

Calming, friendly, cheerful.

What's your favorite book/movie/work of art?

Any that has a wedding in it.

What's your favorite marriage advice?

Always show your partner respect.

If you weren't in your current profession, what would you do instead?

I've wondered about this, and am truly not happy unless I am able to use all of my talents. Weddings give me a place to be organized, creative, guiding. And all for something sacred. Nothing can compare.

What's your favorite way to wind down after a hard day?

I love to spend time with my kids. At the end of the day, a wedding is the start to a new chapter in someone else's life. But my kids are my book.

About This Company

A native of Sonoma County, Elsa Vera has over a decade of experience planning spectacular weddings in Wine Country. The EVP team not only plans amazing events, but are masters at directing your vendors ensuring your day runs seamlessly.
“Everyone tells you ‘make sure you have the wedding you want to have,’ but Elsa was the only one who really meant it,” said one bride to us. Her calm and friendly attitude will put you at ease.
Not only is Elsa a wedding coordinator, but also a professional hair stylist, makeup artist, choreographer, partner dance teacher, and wedding minister. Raised in a family of restaurateurs, and having also worked as a stage director and director of entertainment for a worldwide resort, there is nothing about your wedding she can’t handle!

DIY Brides: have the vision but not the time? EVP can create hand-crafted items for you. Have the time and talent to craft? Let EVP set everything up and break it down so you can enjoy your special day with friends and family.

As an event planner, a wedding coordinator, event designer and decorator, Elsa Vera is a jack of all trades, making her a master of one: Weddings!

Elsa Vera Productions Covers These Areas:

Northern California
  - Napa and Sonoma Wine Country
  - And other areas by special arrangement.

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Alternate Info: EVP