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Novella Bridal

San Francisco Bridal Salon
557 Pacific Avenue
San Francisco, California 94133


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Why We Like Them

Novella Bridal is more than just a chic bridal boutique with great service and pretty wedding dresses: They’re also bridal designers in their own right. So if you find a dress at Novella that is almost perfect—maybe it needs a little bit of this and a little less of that—you’re in luck. Shop Novella’s appealing collection of well-chosen designer wedding dresses, and then personalize the dress with those small details that make it uniquely yours. Additionally, you can work with one of Novella’s in-house designers to create a custom made-to-measure gown from scratch. Want to alter a dress purchased elsewhere? Or remake a family heirloom? You can rely on Novella’s expert tailoring to make sure the finished product fits perfectly, feels comfortable and looks gorgeous.

The shop itself has a clean, contemporary ambiance that appeals to brides. “The Novella salon is fresh and fabulous,” agrees one local wedding pro. Also scoring points is Novella’s selection of designers, which include a range of styles at approachable price points. Perennial favorites like Pronovias and Casablanca spectacularly capture the romance of the moment, while Jasmine and WTOO embody simple elegance at a reasonable cost. Novella carries fetching bridesmaids dresses, as well as beautiful wedding headpieces, veils and wedding jewelry by Justine M Couture.  (Psst…they even have Spanx, so you’ll look and feel your absolute best!)

An industry insider applauded the Novella staff’s “product knowledge, integrity, and high level of taste.” The brides we heard from agreed, commenting on the sweet and patient consultants who worked within their budgets, and fielded calls and questions promptly and efficiently. Praise also extends to Novella’s expert tailoring department, who boasts “the most amazing seamstress ever. It felt like custom couture!”

As one satisfied bridal customer concluded, “Novella is the best of the best.”

This salon carries a selection of:

  • Wedding Dresses
  • Bridesmaid Dresses
  • Veils, Wedding Jewelry and Accessories
  • Bridal Bras, Slips and Undergarments

In-House Alterations
Custom Wedding Dress Design

While we make every attempt to maintain the accuracy of this information, please contact salons in advance to verify their current selection and policies.

Salon Hours

By appointment only.
Monday-Saturday:  9 – 5
Sunday:  10 – 2

Wedding Dresses By
  • Casablanca Bridal
  • Essense of Australia
  • Jasmine
  • Manuel Mota for Pronovias
  • Pronovias
  • San Patrick
Bridesmaid Dresses By
  • Belsoie
  • Jasmine Bridesmaids
  • Watters Maids
  • WTOO Maids