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Lovely Bride, NYC

New York City Bridal Salon
182 Duane Street
New York City, New York 10013

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Why We Like Them

Here are just a few of the things we love about Lovely bridal shop in NYC:

• Vintagey Chic Showroom. Lovely is housed a cozy two-story West Village townhouse. The vibe is warm and homey, with a dash of Anthropologie-style whimsy. Large gilded mirrors, a fireplace and of course a welcoming attitude set everyone at ease. 
• Fresh Flirty Fashions. The carefully curated selections embrace a spirit of originality and unconventional elegance, including some of our all-time fave wedding dress designers: the ever-pleasing Watters, girly Ivy & Aster and so-cool Sarah Seven. Upscale faves like Anne Barge and Badgley Mischka satisfy your yen for glam. And you’ll also be treated to break-out designers that are rare finds in NYC bridal salons, such as Elizabeth Dye, Carol Hannah and Love Yu. The dresses are like today’s brides—fun, romantic, uniquely lovely.
• Darling Details. At Lovely, accessorizing never felt so fabulous. Come and dress up The Dress with a frequently updated assortment of hair adornments, wedding veils, bridal jewelry, sparkly sashes and shrugs.
• Superstar Stylists. Lovely stylists are not only lovely themselves, inside and out; but they also have a knack for pairing up a bride with her perfect ensemble. They’re enthusiastic about helping you put your look together. Take advantage of their excellent taste (and check out their Style Videos and blog for even more pretty pointers!).
• Undivided attention. Lovely bridal boutiques are by appointment only, for a reason: They want to make sure you have the ultimate shopping experience. With the 2nd story all to yourself (and a couple of your best gal pals), you’re free to browse, indulge your fashion instincts and soak up your stylist’s advice. All the gowns are out for you to explore, and all the mirrors are yours to admire yourself in your aisle options!

Industry pros say…
“Lovely caters to the bride who wants to be an individual and wear something unique.”
“What makes Lovely special? It’s the friendly service, inviting atmosphere and an unstuffy approach to bridal gowns.”

Brides say…
“Lovely excels in making you feel not only beautiful while trying on dresses, but also calm and relaxed.”
“They totally stayed within my budget.”
“They carry a range of fantastic, hand-picked gowns.”
“They went above and beyond.”

“Lovely is a perfect way to start off the whole wedding experience!”

This salon carries a selection of:

  • Wedding Dresses
  • Veils, Wedding Jewelry and Accessories

In-House Alterations
Custom Wedding Dress Design

While we make every attempt to maintain the accuracy of this information, please contact salons in advance to verify their current selection and policies.

Salon Hours

By appointment only.
Tuesday:  11 – 6
Wednesday, Thursday:  11 – 8
Friday:  11 – 6
Saturday, Sunday:  10 – 6

Closed Monday.

Wedding Dresses By
  • Anne Barge
  • Badgley Mischka
  • Carol Hannah
  • David Fielden
  • Delphine Manivet
  • Elizabeth Dye
  • Ivy and Aster
  • Lea-Ann Belter
  • Leanne Marshall
  • Lindee Daniel
  • Love Yu
  • Nicole Miller
  • Other
  • Sarah Seven
  • Siri
  • Tara Keely by Lazaro
  • Theia
  • Watters Brides
  • WTOO