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Designer Loft

New York City Bridal Salon
226 West 37th Street, 2nd floor
New York City, New York 10018


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Why We Like Them

Designer Loft NYC is like that friend of yours you’ve always admired: smart, beautiful, friendly, sincere and oh-so-stylish!

No Attitude, No pressure: From the moment a woman enters the bridal store, she’s treated with respect and courtesy, regardless of her size, taste or budget. One of Designer Loft’s recent customers revealed to us, “They really listened to what I was looking for. There was no pressure to buy the most expensive dress.” An industry professional confirms that at this NYC bridal shop, “The client is always put first, with their best interest in mind.” Brides we spoke with agree: “Even though I’m sure my dress wasn’t the biggest sale for this salon, they still treated me like a royalty!”

Easy, Breezy, Beautiful: As purveyors of superior style, you’d expect the shop itself to be attractive and it is. We heard compliments for the store’s “warm, boutique feel,” as well as their spacious dressing rooms with large mirrors. Brides also liked that the store is “clean and well organized”…the better to browse all the lovely finery!

Ahead of the Trend: This fashionable bridal shop showcases European couture designers like Cristiano Lucci and Pronovias, as well as sassy wedding dresses by Matthew Christopher and Rosa Clara’s architectural silhouettes. But brides will also find gowns by emerging bridal couture designers, including some whose collections are shown exclusively at Designer Loft. The range of unique styles means that a Designer Loft bride can make her own signature aisle statement.

All You Need is Designer Loft: The chic attire options extend to bridesmaids and MOBs, too—even flower girls! And everyone will sparkle, thanks to oodles of accessory choices, from romantic to edgy, from vintage-inspired to modern. “I didn’t want the hassle of going to another salon,” one bride told us, “I didn’t have to; the Designer Loft has everything.”

Media Darling: There’s a reason why Designer Loft is constantly featured on television programs like Platinum Weddings, David Tutera’s My Fair Wedding, The Apprentice, and Who’s Wedding is it Anyway?: They know their stuff!

Rave Reviews:
Industry professionals say…
“They’re honest and don’t pressure brides for an immediate sale.”
“[Co-owner Liz Sellassie’s] attention to detail and exquisite customer service are unmatched.”
“The staff take the guesswork out of the entire process.”
“They also work with designers who can offer custom designs or customizations, which means whatever the bride imagines, they can make happen.”
Brides say…

“I loved the personalized shopping experience. They found a dress that totally fit my looks and my personality.”
“I didn’t have to worry about them rushing me.”
“The alterations were done on time too! The professional tailor did an amazing job.”
“To this day, every time one of my friends gets engaged, they call to ask where I found my dress and accessories. I’m gladly referring them to Designer Loft.”

This salon carries a selection of:

  • Wedding Dresses
  • Bridesmaid Dresses
  • Mother of the Bride Dresses
  • Veils, Wedding Jewelry and Accessories
  • Bridal Shoes
  • Bridal Bras, Slips and Undergarments

In-House Alterations
Custom Wedding Dress Design

While we make every attempt to maintain the accuracy of this information, please contact salons in advance to verify their current selection and policies.

Salon Hours

By appointment only.
Monday:  10 – 7
Tuesday-Thursday:  11 – 7
Friday:  10 – 7
Saturday:  10 – 6
Sunday:  11 – 6

Wedding Dresses By
  • Adele Wechsler
  • Aire Barcelona
  • Aria
  • Janet Nelson Kumar
  • Jasmine
  • Kirstie Kelly Couture
  • La Sposa
  • Matthew Christopher
  • Other
  • Paloma Blanca
  • Rosa Clara
  • San Patrick
  • Siri
  • Theia
  • Ugo Zaldi
Bridesmaid Dresses By
  • Allure Bridesmaids
  • B2
  • Belsoie
  • Jasmine Bridesmaids
  • Siri
  • WTOO Maids