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Introducing Vera Wang’s “Behind the (wedding) Dress”

If wedding dresses are the ultimate fashion fantasy, then Vera Wang must be the Fairy Godmother. I’m a huge fan, and have stuffed my closet with as many “Simply Vera” outfits as my Kohl’s credit card will allow. One of my favorite Vera Wang wedding dresses ever is Fall 2009’s “Amelia”. To me, this bridal gown says Glamorous Forest Nymph, and the peekaboo petticoat has just the right amount of sauciness. Plus, as Vera explains, her “recent collections of wedding dresses are tinged with color”—and I love that Amelia and her sister-dresses aren’t exactly Snow White. Imagine my delight to see that my favorite “Amelia” was showcased in Vera Wang’s first edition of “Behind the Dress,” part of her “Love, Vera” exclusive newsletter series.
Starting today, will be showcasing select editions of Vera’s newsletters. You can sign up for Vera Wang’s RSVP Club here to get all the content, or check out our blog archive for our faves.
Vera Wang's Amelia Wedding Dress, Fall 2009 Collection

Behind The Dress: Amelia

Vera continues to innovate with silhouettes that convey a light, airy feel. This week’s featured wedding dress, Amelia, was inspired by a sophisticated layering of fabric, jeweled adornment and a new mark of modernity in wedding fashion: color. Vera offers her insights on the design inspiration behind Amelia.

Amelia reflects two important elements of my design philosophy: weightlessness and draping.

The ethereal beauty of a fairytale princess inspired this collection. I wanted to capture the concept of weightlessness through light, frothy skirts. By removing the crinolines (stiff petticoats under the skirt), the wedding dresses gain more movement. The result is a nymph-like sensuality that is both romantic and modern.
Sketch of Vera Wang's Amelia Wedding DressSoft draping across a structured bodice is a challenging formula in design. At Vera Wang, we have sought to master this technique and made it a signature of my wedding dresses. With Amelia, I chose to leave the seam allowance at the back of the draped bodice free, consciously adding more detail to the back. My eye is always searching for subtle ways to draw attention there…

I never add ornamentation just for the sake of it. Like jewelry, the crystal corsage at the hip of the Amelia wedding dress can stand on its own. As it is placed here, the crystals add an organic touch of magic to the dress.

Keep in mind, when accessorizing this wedding dress, keep it simple. The mix of design elements speaks volumes; little more is needed or you will overpower the dress.
Vera Wang's Amelia Wedding Dress, Fall 2009 CollectionORNAMENTATION
I added crystal details on Amelia to introduce drama. As a philosophy, ornamentation on a wedding dress should reflect the nature of the celebration as well as the shape of the dress. When added directly to the wedding dress (as shown here), ornamentation accentuates.

Added ornamentation is particularly effective when beading feels overwhelming or inappropriate, such as for a daytime or an outdoor wedding.

My recent collections of wedding dresses are tinged with color to provide a fresh interpretation on modernity. I believe color expresses romance, artistry and femininity. For this particular collection, I focused on a palette of muted colors. Amelia is shown here in pale nude but is also available in ivory and white. Color speaks to each bride in a different way; use it to capture your own sense of style and originality.

Vera Wang's Amelia Wedding Dress, Fall 2009 Collection

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Jolene Posted by Jolene on Nov 26, 2009.
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